Controlling Your Brand

In 2014 I wrote an article posted in the Business Guide on Controlling your Brand. I then proceeded to do several speaking engagements on the topic to help local businesses better understand what integrating technology into the marketing mix would need to look like and involve. I would like to share that article with you […]

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What is Competition?

You just read that subject line and thought “is this lady seriously asking this question?” I am and I will tell you why. I hear day in and day out “but my competition isn’t doing this” or “But my competition is doing it this way.” A great writer, who just so happens to be my […]

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What Is Emotionography?

Emotionography is not just the study and mapping of emotion. It is how emotion plays into the development of brands, marketing, and even whole business strategy. There is a old saying, “it’s not personal, its just business.” But if you are as a business owner looking to develop a stable business then it better be […]

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