Noise. Everyone shouting from the rooftops about their business, their special offers, and even what they had for dinner. If it was ever easy to be heard amidst the social buzz those days are over.
This is a big part of what Spinfrogs is about: creating those marketing ideas for nonprofits to break free of the plateau of relying on grants.
Tradition is great in family and culture to help new generations stay connected to the history of the family while creating some of their own. Tradition is not great in business. Tradition in business is a black hole of rinse and repeat till there is nothing left to rinse.
Too often in business sales ends up this separate entity from the internal team. Operations comes up with processes to handle the work and develops a message for the company, then hands it off to sales and basically say “Bring us accounts!” The trouble with this is that it turns a blind eye to what […]
We have all heard the saying “Never say Never”. This saying has been around so long they even made a James Bond movie about it. We understand the psychology behind the saying, which is our brains do not understand negatives so a double negative is actually a positive in our mind. When I was younger I […]
Have you ever met someone in the marketplace who has an awesome service, product, or idea and then you find out their price point and are instantly turned off? Is their price point high because they have a proven track record of success, or do they have a truly unique approach to solving the problem. […]