SpinFrogs’ Blog
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Google Analytics 4 (GA4) – The Focus On “Events” and User Privacy
It was only a matter of time before Google Analytics had to make a pivot given the priority for privacy around the web. For awhile a lot of marketers wondered what the future looked like for tracking cookies and other methods of observing website traffic, given GDPR...
How to know it’s time to kill your marketing baby
In the film/writing/creative world you often hear the (pretty dark) expression: “Kill your babies.” This phrase means that we need to prioritize how much energy we put into all our ideas. Some ideas are more important than others - and just because we love them (or...
5 Things You Didn’t Know about SpinFrogs
#5 We have 5 FREE ways to get marketing support! We offer 3 different kinds of PDF downloads throughout the year. We also host a monthly networking event and weekly episodes of the TERRIfic Tips 4 Business podcast. #4 We have four spots open for our One-on-One...
On the Verge of Bankruptcy to Smashing Success: A Counterintuitive Case Study
When I was young, my best friend’s father Jim owned a share in a fleet of catering trucks that served contractors and construction workers. During the recession, they noticed a downtick in sales and panicked. They cut back on costs to lower their price point....
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