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SpinFrogs’ Blog

Ecstatic Clients Mean Referrals, Which Begins With Happy Employees

Ecstatic Clients Mean Referrals, Which Begins With Happy Employees

To thrive we need to go beyond a typical measure of doing a good job that we often default to in business, which ends up being something like, "If the customer isn't mad, then we've done our job." But there's a bit of a chasm between "not mad" and "really happy". The...

3 Email Sequences that Transform Strangers into Lifelong Clients

3 Email Sequences that Transform Strangers into Lifelong Clients

Email sequences can make or break your funnel. After all, if you get someone on your list and then never email them, then their sign up was never really worth their time (or yours). Even worse, if you email them too much (or with things that don't interest them), then...

Putting Capital Around Your Team, Not Team Around Capital

Putting Capital Around Your Team, Not Team Around Capital

I was having a conversation recently with Brian Morgan of Think Deeply, Write Clearly about how I got my start in marketing, and there were some great nuggets I wanted to share. I began with my story of dropping out of community college and entering the "grown up"...

Marketing or Advertising? How to Avoid Using the Wrong One.

Marketing or Advertising? How to Avoid Using the Wrong One.

"Marketing" and "advertising" are often used synonymously, but they are very different! Here are five main differences between marketing and advertising. Advertising is More. Marketing is Less. When you think about finding new customers, your first impulse may be to...

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