SpinFrogs’ Blog
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On the Verge of Bankruptcy to Smashing Success: A Counterintuitive Case Study
When I was young, my best friend’s father Jim owned a share in a fleet of catering trucks that served contractors and construction workers. During the recession, they noticed a downtick in sales and panicked. They cut back on costs to lower their price point....
What Prevents Marketing Success in Medical Practices
It's normally tough to make generalizations because one business is so different from another. When you've done something long enough, though, certain patterns do emerge that you can reference with a fair degree of certainty. When we're talking about medical offices...
Want to Increase Your Customer Engagement? Try Giving Out Cookies.
Never underestimate the power of chocolate chip cookies. Once I had a client that was having trouble keeping a customer engaged in her service. They were a long time, loyal customer, but they were busy company and didn’t always remember to stay engaged. She mailed....
What Do We Mean By Forensic Marketing?
When you see the word "forensic" you might think of CSI or even forensic accounting. What we mean by it isn't far off. We feel it's an important distinction to make as we talk to business owners because "marketing consultant" gets thrown around so often for different...
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