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Gamification and Your Story

Gamification and Your Story

A few weeks ago I wrote an article on different ways gamification is used in business where it is easily seen and felt by your clients and team members. Today I want to take a closer look into game theory and how are the best games created. What makes them the best...

Power of Presence – Managing Your Reputation

A few weeks ago now my husband and I were looking for places to stay with our dog out of town. Seemed straightforward enough. Both of us being heavy Google users (and marketing people), we took to the internet. Here is where managing your digital reputation comes into...

Controlling Your Brand

In 2014 I wrote an article posted in the Business Guide on Controlling your Brand. I then proceeded to do several speaking engagements on the topic to help local businesses better understand what integrating technology into the marketing mix would need to look like...

What Is Emotionography?

Emotionography is not just the study and mapping of emotion. It is how emotion plays into the development of brands, marketing, and even whole business strategy. There is a old saying, “it’s not personal, its just business.” But if you are as a business owner looking...