by Terri Watkins | Feb 28, 2019 | Branding
A few weeks ago I wrote an article on different ways gamification is used in business where it is easily seen and felt by your clients and team members. Today I want to take a closer look into game theory and how are the best games created. What makes them the best...
by Terri Watkins | Feb 13, 2019 | Branding
A few weeks ago now my husband and I were looking for places to stay with our dog out of town. Seemed straightforward enough. Both of us being heavy Google users (and marketing people), we took to the internet. Here is where managing your digital reputation comes into...
by Terri Watkins | Oct 2, 2016 | Branding
First thing is first, what are company culture and values? The best way to answer that is to understand your values and cultures are (as the business owner). Values are, at their core, what the company deems as important or having worth. They can be the company draws...
by Terri Watkins | Sep 22, 2016 | Branding
In 2014 I wrote an article posted in the Business Guide on Controlling your Brand. I then proceeded to do several speaking engagements on the topic to help local businesses better understand what integrating technology into the marketing mix would need to look like...
by Terri Watkins | Sep 15, 2016 | Branding
At this point, this topic is talked about from business coaches to tax preparers and even corporate bankers. Why is this such a big deal? Going green, as they call it, means more than going paperless and adapting to a digital way. Really? Let me break a few things...
by Terri Watkins | Sep 10, 2016 | Branding, Marketing Strategy
Emotionography is not just the study and mapping of emotion. It is how emotion plays into the development of brands, marketing, and even whole business strategy. There is a old saying, “it’s not personal, its just business.” But if you are as a business owner looking...
