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How to know it’s time to kill your marketing baby

How to know it’s time to kill your marketing baby

In the film/writing/creative world you often hear the (pretty dark) expression: “Kill your babies.” This phrase means that we need to prioritize how much energy we put into all our ideas. Some ideas are more important than others – and just because we love them...
What Do We Mean By Forensic Marketing?

What Do We Mean By Forensic Marketing?

When you see the word “forensic” you might think of CSI or even forensic accounting. What we mean by it isn’t far off. We feel it’s an important distinction to make as we talk to business owners because “marketing consultant” gets...