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What is parallel-preneur?

A Parallel-Preneur is a professional who is building a product or service-based business alongside your 9-5 but you lack the clarity and confidence you need to build a profitable side business. I understand the plight of a parallel-preneur because on my very first...
The Issue With Social Platforms and HIPAA

The Issue With Social Platforms and HIPAA

Let’s talk today about social media platforms.  We all use them either for personal reasons or for business reasons.  Some platforms perform better than others, depending on your intentions and who you are serving. Recently Instagram, Facebook, WhatsApp, and...
How to know it’s time to kill your marketing baby

How to know it’s time to kill your marketing baby

In the film/writing/creative world you often hear the (pretty dark) expression: “Kill your babies.” This phrase means that we need to prioritize how much energy we put into all our ideas. Some ideas are more important than others – and just because we love them...