by Brian Watkins | Apr 1, 2021 | Commentary
When you see the word “forensic” you might think of CSI or even forensic accounting. What we mean by it isn’t far off. We feel it’s an important distinction to make as we talk to business owners because “marketing consultant” gets...
by Brian Watkins | Mar 26, 2021 | Commentary
To thrive we need to go beyond a typical measure of doing a good job that we often default to in business, which ends up being something like, “If the customer isn’t mad, then we’ve done our job.” But there’s a bit of a chasm between...
by Blog Team | Feb 23, 2021 | Commentary
Curious about best marketing practices for your private medical practice? We’ve worked with many doctors and dentists over the past five years, and we’ve had some big wins – as well as made some big mistakes! Whether you want to do all your marketing...
by Brian Watkins | Jan 18, 2021 | Commentary
It’s fascinating to watch the differences in behavior just based on environment sometimes — even on social media channels. While Facebook is at its most toxic, more and more people are saying things like, “It’s time to get off this...
by Guest | Nov 13, 2020 | Commentary
Corporate responsibility has long been the subject of much debate in the business world. Some argue that businesses fulfill their responsibilities to society simply by supplying their customers with a good or service (i.e., the law of supply and demand). Others know...
by Brian Watkins | Sep 1, 2020 | Commentary
Marketing and advertising are very related things, but are ultimately different in terms of their purpose and how they are used. You might say that advertising is one component of marketing, but let’s back up. Marketing in a broad sense is the formulation of...
