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What Do We Mean By Forensic Marketing?

What Do We Mean By Forensic Marketing?

When you see the word “forensic” you might think of CSI or even forensic accounting. What we mean by it isn’t far off. We feel it’s an important distinction to make as we talk to business owners because “marketing consultant” gets...
4 Tips for Corporate Responsibility in Small Businesses

4 Tips for Corporate Responsibility in Small Businesses

Corporate responsibility has long been the subject of much debate in the business world. Some argue that businesses fulfill their responsibilities to society simply by supplying their customers with a good or service (i.e., the law of supply and demand). Others know...
Are Marketing and Advertising the Same Thing?

Are Marketing and Advertising the Same Thing?

Marketing and advertising are very related things, but are ultimately different in terms of their purpose and how they are used. You might say that advertising is one component of marketing, but let’s back up. Marketing in a broad sense is the formulation of...