by Blog Team | Mar 20, 2021 | Content Strategy, Marketing Strategy, Marketing Tools
Email sequences can make or break your funnel. After all, if you get someone on your list and then never email them, then their sign up was never really worth their time (or yours). Even worse, if you email them too much (or with things that don’t interest...
by Blog Team | Feb 24, 2021 | Content Strategy
Yep. There’s always a new social media platform. And THEN the social media platforms we are used to using – like Instagram and Facebook – are always changing and adding new features. Today, we’re tackling one of Instagram’s new additions:...
by Brian Watkins | Feb 18, 2021 | Content Strategy
There’s a kid on my block that builds his own gadgets in his garage. People pitch him crazy inventions all the time and the deal is always the same. “My idea, you build it, we’ll split the profits.” Wisely, he always says the same thing. “No thanks. Ideas are free.”...
by Terri Watkins | Feb 9, 2021 | Branding, Content Strategy
When you look at kids being creative or playing with each other and compare that to adults, one of the more striking differences is fear. It’s not our natural state to be so afraid of being judged, being ridiculed, or being ignored. This is why most kids seem so...
by Brian Watkins | Sep 28, 2020 | Content Strategy, Marketing Strategy
For years marketing gurus have pretty consistently advocated two viewpoints: You need to cast as wide a net as possible and be everywhere so you can meet potential customers as many ways as possible. Anything less is a woeful missed opportunity.Attach your social...
by Brian Watkins | Jul 20, 2020 | Branding, Content Strategy
Of all the ways you can expand your perspectives on things or learn from others, podcasts are particularly good for you because you can experience them while doing other things. Reading books can be life-altering, especially when done regularly. But if you have a busy...
