Promoting Your Content With Bonus Pages

Promoting Your Content With Bonus Pages

Businesses using blog and video content to market are always looking for new ways of putting that content in front of more people. With how competitive SEO has gotten and how many articles about basically everything that exist out there, relying solely on that as a...

Personalizing Your Marketing

New technologies for your small business save time and make all of the moving pieces involve with marketing a lot easier to manage. Here are some basic steps toward personalizing your marketing. Connecting With Your Target For the past few years, the world has seen...
How To Respond To Negative Customer Reviews

How To Respond To Negative Customer Reviews

Here are some tips I help coach my clients on: 1) Always respond – you never want to have a bad review go unnoticed.  2) Always offer to take the conversation off line – you don’t want to get into a back and forth in front of the whole world. 3) When...
Tips For Gaining Effective PR

Tips For Gaining Effective PR

As a marketing consultant I look for ways to get free publicity for my clients as often as possible. PR is all about creating news worthy events within your business. Here are some of the ways I have used and have seen others use: 1) Expand your business –...
Gamification and Your Story

Gamification and Your Story

A few weeks ago I wrote an article on different ways gamification is used in business where it is easily seen and felt by your clients and team members. Today I want to take a closer look into game theory and how are the best games created. What makes them the best...