How To Respond To Negative Customer Reviews

How To Respond To Negative Customer Reviews

Here are some tips I help coach my clients on: 1) Always respond – you never want to have a bad review go unnoticed.  2) Always offer to take the conversation off line – you don’t want to get into a back and forth in front of the whole world. 3) When...
Tips For Gaining Effective PR

Tips For Gaining Effective PR

As a marketing consultant I look for ways to get free publicity for my clients as often as possible. PR is all about creating news worthy events within your business. Here are some of the ways I have used and have seen others use: 1) Expand your business –...
Gamification and Your Story

Gamification and Your Story

A few weeks ago I wrote an article on different ways gamification is used in business where it is easily seen and felt by your clients and team members. Today I want to take a closer look into game theory and how are the best games created. What makes them the best...

Power of Presence – Managing Your Reputation

A few weeks ago now my husband and I were looking for places to stay with our dog out of town. Seemed straightforward enough. Both of us being heavy Google users (and marketing people), we took to the internet. Here is where managing your digital reputation comes into...