Power of Presence – Managing Your Reputation

A few weeks ago now my husband and I were looking for places to stay with our dog out of town. Seemed straightforward enough. Both of us being heavy Google users (and marketing people), we took to the internet. Here is where managing your digital reputation comes into...

Marketing Growth Strategy

When talking about setting up a growth strategy, we are often looking for long term gains not short term profits. The term could be a year but it could be 5 years down the road. So before you do anything, get clear on the end game. What is your goal? Is it to be a...

How Does Gamification Work With Your Marketing?

Whether you are a gamer in real life or you just know someone who is, you know how addicting games can be. The theory of gamification is analyzing video game elements and incorporating them into our businesses to make our them fun and addicting to engage with....