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Gamification and Your Story

Gamification and Your Story

A few weeks ago I wrote an article on different ways gamification is used in business where it is easily seen and felt by your clients and team members. Today I want to take a closer look into game theory and how are the best games created. What makes them the best...

Power of Presence – Managing Your Reputation

A few weeks ago now my husband and I were looking for places to stay with our dog out of town. Seemed straightforward enough. Both of us being heavy Google users (and marketing people), we took to the internet. Here is where managing your digital reputation comes into...

Marketing Growth Strategy

When talking about setting up a growth strategy, we are often looking for long term gains not short term profits. The term could be a year but it could be 5 years down the road. So before you do anything, get clear on the end game. What is your goal? Is it to be a...