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Why You Should Limit Your Social Media Channel Obligations

Why You Should Limit Your Social Media Channel Obligations

For years marketing gurus have pretty consistently advocated two viewpoints: You need to cast as wide a net as possible and be everywhere so you can meet potential customers as many ways as possible. Anything less is a woeful missed opportunity.Attach your social...
Are Marketing and Advertising the Same Thing?

Are Marketing and Advertising the Same Thing?

Marketing and advertising are very related things, but are ultimately different in terms of their purpose and how they are used. You might say that advertising is one component of marketing, but let’s back up. Marketing in a broad sense is the formulation of...

Why Podcasts Are Good For You

Of all the ways you can expand your perspectives on things or learn from others, podcasts are particularly good for you because you can experience them while doing other things. Reading books can be life-altering, especially when done regularly. But if you have a busy...
Marketing for Law Firms & Independent Attorneys

Marketing for Law Firms & Independent Attorneys

The legal field is one of the most competitive spaces out there, but luckily these days law schools are even giving future attorneys a primer in marketing basics. SEO pro Chris Walker even states that some law school courses even touch upon SEO basics. Marketing for...

Making Facebook Groups and Livestreaming: A Tutorial

Here is a video of a Zoom call tutorial to walk you through this, with transcription below. Video Transcription: So the first thing you guys want to do is learn how to set up groups, right? So if you’re in your Facebook, this is your dashboard that you look at...

Adding Value With A PIVOT & Lifetime Customer Value

Crises scenarios and recessions are tough to navigate, but seeking ways to increase the value of our product offerings is the best way to survive the hardship. It sounds easy to say, but people frequently report coming up short when they sit down to brainstorm....