by Brian Watkins | Jan 18, 2021 | Musings
It’s fascinating to watch the differences in behavior just based on environment sometimes — even on social media channels. While Facebook is at its most toxic, more and more people are saying things like, “It’s time to get off this...
by Brian Watkins | Jan 7, 2021 | Musings
Content. That word again! With all the ways and places people talk about making content these days it can feel overwhelming. “What should I even be saying, how often, and where?” you might be asking. But an even better question to ask yourself, one that...
by Guest | Nov 13, 2020 | Musings
Corporate responsibility has long been the subject of much debate in the business world. Some argue that businesses fulfill their responsibilities to society simply by supplying their customers with a good or service (i.e., the law of supply and demand). Others know...
by Brian Watkins | Sep 28, 2020 | Musings
For years marketing gurus have pretty consistently advocated two viewpoints: You need to cast as wide a net as possible and be everywhere so you can meet potential customers as many ways as possible. Anything less is a woeful missed opportunity.Attach your social...
by Brian Watkins | Sep 1, 2020 | Musings
Marketing and advertising are very related things, but are ultimately different in terms of their purpose and how they are used. You might say that advertising is one component of marketing, but let’s back up. Marketing in a broad sense is the formulation of...
by Brian Watkins | Jul 20, 2020 | Community News, Musings
Of all the ways you can expand your perspectives on things or learn from others, podcasts are particularly good for you because you can experience them while doing other things. Reading books can be life-altering, especially when done regularly. But if you have a busy...
