by Brian | Sep 28, 2020 | Musings
For years marketing gurus have pretty consistently advocated two viewpoints: You need to cast as wide a net as possible and be everywhere so you can meet potential customers as many ways as possible. Anything less is a woeful missed opportunity.Attach your social...
by Brian | Sep 1, 2020 | Musings
Marketing and advertising are very related things, but are ultimately different in terms of their purpose and how they are used. You might say that advertising is one component of marketing, but let’s back up. Marketing in a broad sense is the formulation of...
by Brian | Jul 20, 2020 | Community News, Musings
Of all the ways you can expand your perspectives on things or learn from others, podcasts are particularly good for you because you can experience them while doing other things. Reading books can be life-altering, especially when done regularly. But if you have a busy...
by Brian | Apr 20, 2020 | Musings
The legal field is one of the most competitive spaces out there, but luckily these days law schools are even giving future attorneys a primer in marketing basics. SEO pro Chris Walker even states that some law school courses even touch upon SEO basics. Marketing for...
by Brian | Apr 10, 2020 | Musings
Here is a video of a Zoom call tutorial to walk you through this, with transcription below. Video Transcription: So the first thing you guys want to do is learn how to set up groups, right? So if you’re in your Facebook, this is your dashboard that you look at...
by Terri | Mar 31, 2020 | Musings
Crises scenarios and recessions are tough to navigate, but seeking ways to increase the value of our product offerings is the best way to survive the hardship. It sounds easy to say, but people frequently report coming up short when they sit down to brainstorm....
