by Blog Team | Apr 23, 2021 | Marketing Strategy
#5 We have 5 FREE ways to get marketing support! We offer 3 different kinds of PDF downloads throughout the year. We also host a monthly networking event and weekly episodes of the TERRIfic Tips 4 Business podcast. #4 We have four spots open for our One-on-One...
by Blog Team | Apr 20, 2021 | Branding, Marketing Strategy
When I was young, my best friend’s father Jim owned a share in a fleet of catering trucks that served contractors and construction workers. During the recession, they noticed a downtick in sales and panicked. They cut back on costs to lower their price point....
by Brian Watkins | Apr 14, 2021 | Marketing Strategy
It’s normally tough to make generalizations because one business is so different from another. When you’ve done something long enough, though, certain patterns do emerge that you can reference with a fair degree of certainty. When we’re talking about...
by Blog Team | Apr 9, 2021 | Marketing Strategy, Marketing Tools
Never underestimate the power of chocolate chip cookies. Once I had a client that was having trouble keeping a customer engaged in her service. They were a long time, loyal customer, but they were busy company and didn’t always remember to stay engaged. She mailed....
by Blog Team | Mar 29, 2021 | Marketing Strategy
You’ve probably seen ads from dozens of local marketing agencies. They often have swanky websites that make big promises — and come with a giant price tag. Then there are the low-dollar marketing assistants. For example, Fiverr, a website where you can...
by Blog Team | Mar 20, 2021 | Content Strategy, Marketing Strategy, Marketing Tools
Email sequences can make or break your funnel. After all, if you get someone on your list and then never email them, then their sign up was never really worth their time (or yours). Even worse, if you email them too much (or with things that don’t interest...