by Brian Watkins | Feb 22, 2021 | Marketing Strategy
This one is close to our hearts because some of our dearest referral partners are graphic designers. Research we’ve done on and off over the years to augment their marketing strategy has yielded some fairly unique scenarios. For starters, SEO is not nearly as...
by Guest | Jan 21, 2021 | Marketing Strategy
If you’re a small business owner, odds are you have been negatively impacted by COVID-19. As CNBC reports, the pandemic has left many entrepreneurs struggling to stay afloat. That said, the United States is now rolling out vaccines, and the end of the pandemic...
by Brian Watkins | Sep 28, 2020 | Content Strategy, Marketing Strategy
For years marketing gurus have pretty consistently advocated two viewpoints: You need to cast as wide a net as possible and be everywhere so you can meet potential customers as many ways as possible. Anything less is a woeful missed opportunity.Attach your social...
by Brian Watkins | Apr 20, 2020 | Marketing Strategy
The legal field is one of the most competitive spaces out there, but luckily these days law schools are even giving future attorneys a primer in marketing basics. SEO pro Chris Walker even states that some law school courses even touch upon SEO basics. Marketing for...
by Terri Watkins | Mar 31, 2020 | Marketing Strategy
Crises scenarios and recessions are tough to navigate, but seeking ways to increase the value of our product offerings is the best way to survive the hardship. It sounds easy to say, but people frequently report coming up short when they sit down to brainstorm....
by Terri Watkins | Jul 10, 2019 | Marketing Strategy
New technologies for your small business save time and make all of the moving pieces involve with marketing a lot easier to manage. Here are some basic steps toward personalizing your marketing. Connecting With Your Target For the past few years, the world has seen...
